Alana Rothlein
After graduating with a Degree in Communications I worked for two years as a media buyer and broadcast production assistant, coordinating monthly TV commercial shoots and editing sessions for a national retailer with a large in-house advertising agency.

Afterwards, I freelanced for a few years as a Production Assistant and Production Coordinator, eventually working my way up to the position of DGA 1st Assistant Director and Producer. In 1986, I became the Executive Producer and a Partner at Falcon Productions, Inc. in Coral Gables. During my 13 years there, I managed the sales department and oversaw the production of TV commercials for ad agencies around the country for clients like AT&T, JC Penney, Target, Ford Motor Company, HBO, Pizza Hut, 7-Up, Pepsi, Lysol, The Florida Lottery and The Miami Herald.

In 1999, I opened Envision It, Inc. in order to blend my passions for all aspects of film production, advertising and marketing. Bringing advertising agencies together to collaborate with my company’s clients is truly a job that I love!